About
On-demand virtual PA services for busy business people
I’m Simone, an experienced executive PA working remotely and in partnership with busy business people who need high quality support tailored to meet their business needs.
My work ranges from traditional personal assistant tasks such as making travel arrangements and organising diaries and gifts, to all aspects of business admin including developing and streamlining operational processes, research and event planning and coordination.
“Simone is a first-class PA/EA - truly exceptional. We've worked together for over five years, and I’ve consistently valued her professionalism, reliability, and partnership.
Having worked with several PAs and EAs, I can confidently say Simone stands out. She’s experienced, hardworking, personable, and strikes the perfect balance in managing both client relationships and my needs.
Simone thrives in fast-paced, ever-changing environments, staying proactive, adaptable, and composed - even when juggling complex diaries and priorities. With a full professional and personal schedule, her support has been nothing short of brilliant.”
LIZ DIMMOCK
FOUNDER & CEO, MOVING AHEAD
MAY 2025
Simone’s Story
Many of my lovely clients left the rat race to set up their own business to create more freedom and meaning in their lives, just as I have. After 20 years in the corporate world, my main driver is to be a ‘present’ parent, which is why I value working in a more flexible way, where the only commute I do now is to my desk!
As we know, running a business means juggling lots of balls and it’s typical that after a year or two you may find yourself bogged down in the daily tasks that eat away at your time, take you away from your core business (and family) and make you feel stressed. At this stage it’s likely that you don’t want the commitment of a full time PA, nor the overhead, but as the business grows so does the time it takes to juggle the diary, complete the admin and logistics and do the research, on top of the actual work that you are so good at.
For my clients, outsourcing the parts of their business that weigh them down - in a cost effective and flexible way - allows more time for them to be strategic, to focus on the stuff they want to do, to build the team and to stay ‘big picture’.
Knowing they are working with a PA with over 20 years of corporate experience as a personal assistant gives great peace of mind. I totally understand there is a great deal of trust involved when you are delegating parts of your business to someone.