About

Simone Whitbread

On-demand virtual PA services for busy business people

I’m Simone, an experienced executive PA working remotely and in partnership with busy business people who need high quality support tailored to meet their business needs.

My work ranges from traditional personal assistant tasks such as making travel arrangements and organising diaries and gifts, to all aspects of business admin, research and event planning and coordination. 

“Simone has been an amazing asset for our team and it's been a pleasure to work even more closely with her over the last 2 years. Her can-do attitude and ability to turn her hand to all organisations and administrational tasks is superb. The icing on the cake is her ability to take routine tasks and turn them into effective systems. She's used our IT tools to great effect to make our lives simpler and more efficient. Simone does all this with great sense of humour and team spirit and always with the utmost professionalism.”

ANDY PIEROUX
FOUNDER & MANAGING DIRECTOR, WALPOLE PARTNERSHIP

JUNE 2024

Simone’s Story

Many of my lovely clients left the rat race to set up their own business to create more freedom and meaning in their lives, just as I have. After 20 years in the corporate world, my main driver is to be a ‘present’ parent, which is why I value working in a more flexible way, where the only commute I do now is to my desk!

As we know, running a business means juggling lots of balls and it’s typical that after a year or two you may find yourself bogged down in the daily tasks that eat away at your time, take you away from your core business (and family) and make you feel stressed. At this stage it’s likely that you don’t want the commitment of a full time PA, nor the overhead, but as the business grows so does the time it takes to juggle the diary, complete the admin and logistics and do the research, on top of the actual work that you are so good at. 

For my clients, outsourcing the parts of their business that weigh them down - in a cost effective and flexible way - allows more time for them to be strategic, to focus on the stuff they want to do, to build the team and to stay ‘big picture’. 

Knowing they are working with a PA with 20 years of corporate experience as a personal assistant gives great peace of mind. I totally understand there is a great deal of trust involved when you are delegating parts of your business to someone.

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My favourite things...

A glass of Malbec with friends

Ticking things off a physical list

Days out with my daughter

Beautiful, functional stationery

Woodland walks with Bailey, my cockapoo

Managing complex diaries - like Tetris!

Running, occasional spa days and rounds of golf

Sourcing interesting & personal gifts